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This document summarizes a research study on customer perception of Nescafe products in Coimbatore, India. The study had two objectives: 1) To examine customer perception of Nescafe Sunrise products and 2) To identify the key factors that influence customer perception, such as advertisements, packaging, slogans. The researchers collected primary data through surveys of 150 customers of varying ages. Statistical analysis using chi-square tests found significant relationships between customer age and percepti

Author

Chaitali's kitchen

Language

EN