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Supporting personalized new energy vehicle purchase decision-making: Customer reviews and product recommendation platform 1 1 Introduction 1 2 Literature review 2 2.1 New energy vehicle purchases 2 2.2 Product recommendation platforms 3 2.3 Fuzzy decision support method based on customer reviews and CPT 3 3 Methodology 3 3.1 New energy vehicle recommendation platform 4 3.2 Data processing based on the PRP 4 3.3 Sentiment analysis 5 3.4 Product recommendation framework based on a fuzzy multi-attribute decision-making model 8 3.4.1 Q-rung orthopair fuzzy sets (q-ROFSs) 8 3.4.2 The q-ROFWPMM operator 8 3.4.3 Cumulative prospect theory 9 3.4.4 Purchase recommendation rules based on risk preference 9 3.4.5 Personalized purchase recommendation rules based on attribute preference 12 4 Results analysis and discussion 12 4.1 Calculation process using the proposed method-based PRP 13 4.2 NEV personalized purchase recommendation by the proposed method-based product recommendation platform 16 4.3 NEV attribute evaluation by the proposed method-based product recommendation platform 16 4.4 Comparison analysis 17 5 Conclusion and implications 19 Data availability 19 Acknowledgments 19 Appendix A

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Language

UND

Category

nonfiction