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CPM & CPRP Analysis for HCMC LCD Ads by ads outdoor is a document available to read on EtoBox.

What is CPM & CPRP Analysis for HCMC LCD Ads about?

This document provides information for calculating cost per rating point (CPRP) and cost per thousand impressions (CPM) for advertisements on LCD screens in office buildings in Ho Chi Minh City and nationwide in Vietnam. It includes the working population, number of people taking lifts daily, average frequency of lift use per person, gross rating points of LCD screens, advertisement viewing rates, lift wait times, and advertisement rates. CPRP and CPM are then calculated for 30-second and 15-second advertis

Author

ads outdoor

Language

EN