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What is Factors Influencing Impulse Buying in Malls about?

The document discusses a study on factors affecting impulse buying behavior in malls in Mathura City. The objectives of the study are to develop a measure to evaluate consumer preference for shopping malls and examine factors like displays, images, discounts and schemes that influence impulse buying behavior and customer effects. It then provides a questionnaire to collect data on consumer shopping behaviors, experiences, preferences and suggestions for retail stores. The questionnaire contains 8 questions

Author

Arvind Verma

Language

EN