Can I read Internal Sources for Product Ideas on EtoBox?

Internal Sources for Product Ideas by Alka Ferrian is a document available to read on EtoBox.

What is Internal Sources for Product Ideas about?

This chapter discusses methods for generating new product concepts, including gathering ready-made concepts from external sources or using internal processes. It describes sourcing concepts from users through toolkits, crowdsourcing, and consulting lead users. Open innovation is introduced as a process of searching externally for ideas from customers, partners, and the public. The chapter also defines what constitutes a product concept and how it differs from a simple idea.

Author

Alka Ferrian

Language

EN