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What is e-CRM Strategies for Enhanced Customer Loyalty about?

E-customer relationship management (e-CRM) expands traditional CRM techniques by integrating new electronic channels like web, wireless, and voice technologies. The goal of e-CRM is to drive consistency across all channels for sales, customer service, and marketing to provide a seamless customer experience. E-CRM combines CRM with e-business applications and shares customer information across departments and business partners. Key applications of e-CRM include information integration, customer analysis, and

Author

Preeti Verma

Language

EN