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What is Apple Inc. History and SWOT Analysis about?

Apple was founded in 1976 by Steve Jobs and Steve Wozniak. In the early 1980s, Wozniak left the company and Jobs hired John Sculley as president. After some initial failures, Apple launched the successful Macintosh computer for home users. However, Jobs later left the company due to conflicts with Sculley. In the late 1990s, Jobs returned as CEO and brought renewed success with products like the iMac, iPod, and iTunes store, positioning Apple as an innovator in the digital era.

Author

Sari Puspita Dewi

Language

EN