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Research Methodology: Sampling & Data Collection by Misa Inaf is a document available to read on EtoBox.
This chapter outlines the research methodology used in the study. A non-probability convenient sampling technique was used to collect data through surveys from 250 respondents in Karachi, Pakistan, with 235 usable responses. The survey questionnaire was constructed using a five-point Likert scale and included 24 items measuring variables related to destination familiarity, awareness, quality, image, loyalty, and visit behavior. A pilot study was conducted to test the reliability and validity of the survey i
- Author
- Misa Inaf
- Language
- EN