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Can I read Challenges faced by women entrepreneurs in rural India: The case of Avika on EtoBox?
Challenges faced by women entrepreneurs in rural India: The case of Avika by Atul Arun Pathak; Sanjeev Varshney is a Business, Management and Accounting article available to read on EtoBox.
What is Challenges faced by women entrepreneurs in rural India: The case of Avika about?
Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the inevitable inter-twining of business and social issues, given the rural context.
Who reads Challenges faced by women entrepreneurs in rural India: The case of Avika?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Atul Arun Pathak; Sanjeev Varshney
- Publisher
- SAGE Publications
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)