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Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities by Surdak, Christopher,AMACOM/American Management Association is a business book available to read on EtoBox.

What is Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities about?

**Winner of GetAbstract's INTERNATIONAL BOOK OF THE YEAR, 2014** The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to cr

Who reads Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities?

Author

Surdak, Christopher,AMACOM/American Management Association

Publisher

AMACOM Books;American Management Association

Published

2014

Language

EN

ISBN

9786613884503

Category

business

Subjects

Management, Self Help, Fiction

Rating

3.69 / 5 (31 ratings)

Updated

2026-03-14