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How the unhealthy = Tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis by Briers, Barbara; Huh, Young Eun; Chan, Elaine; Mukhopadhyay, Anirban is a Medicine article available to read on EtoBox.

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Obesity is one of the greatest public health challenges of modern times and its prevalence is increasing worldwide. With food so abundant in developed countries, many people face a conflict between desires for short-term taste and the goal of long-term health, multiple times a day. Recent research suggests that consumers often resolve these conflicts based on their lay beliefs about the healthiness and tastiness of food. Consequently, such lay beliefs can play critical roles not just in food choice but also weight gain. In this research, we show, across six countries and through mediation analysis, that adults who believe that tasty food is unhealthy (the Unhealthy = Tasty Intuition, or "UTI"; Raghunathan, Naylor, & Hoyer 2006) are less likely to consume healthy food, and thereby have a higher body mass index (BMI). In Study 1, we conducted a cross-sectional survey in five countries (Australia, Germany, Hong Kong, India, and the UK), and found that greater strength of belief in UTI was associated with higher BMI, and this relationship was mediated by lower consumption of fruits and vegetables. The observed patterns largely converged across the sampled Western and Asian-Pacific coun

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Author

Briers, Barbara; Huh, Young Eun; Chan, Elaine; Mukhopadhyay, Anirban

Publisher

Elsevier Science; Elsevier ; Elsevier BV (ISSN 0195-6663)

Published

2020

Language

EN

Field

Medicine (Health Sciences)