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What is The Theatre Cocktail Bar about?

The Theatre is an experiential cocktail bar in Vietnam aiming to innovate the cocktail market by offering unique drinks and storytelling through augmented reality. Targeting Gen Y and Z customers, the business model focuses on casual dining with a theatrical drinks menu. Financial projections indicate a strong ROI and a payback period of approximately 16.5 months.

Author

Phat D. Nguyen

Language

EN