About this document

Introduction to Market Research Methods by Aparna is a document available to read on EtoBox.

Market research is defined as the process of evaluating the feasibility of a new product or service through research with potential consumers. This allows organizations to understand their target market, collect opinions, and make informed decisions. There are two main types of market research: primary research involves directly interacting with consumers, while secondary research uses existing information from outside sources. Conducting market research is important as it provides information on existing a

Author

Aparna

Language

EN