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What is Comparing ITC and HUL Marketing Strategies about?

This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses the evolution and top companies in the sector. Hindustan Unilever Limited (HUL) and ITC are identified as the top two companies based on their market share. The document also includes SWOT analyses of FMCG companies which note strengths like distribution networks and weaknesses like reliance on suppliers. It concludes that FMCG will become a large Rs. 400,000 crore industry by 2020 driven by evolving co

Author

Harshith Seetharamaiah

Language

EN