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Understanding Products and Branding by Andrea Novillas is a document available to read on EtoBox.
What is Understanding Products and Branding about?
This document discusses products, brands, and services. It defines different types of products like goods, services, durable goods, and non-durable goods. It also discusses the total product concept and how products have core, actual, and augmented layers. The document outlines the uniqueness of services and how they differ from goods. It then covers topics like product lines, mixes, consumer and business products, and how they are classified. Finally, it discusses branding, brand equity, and how brands are
- Author
- Andrea Novillas
- Language
- EN