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POM1 by babasain4727 is a document available to read on EtoBox.

What is POM1 about?

The document outlines the marketing process, emphasizing the importance of understanding customer needs and designing a customer value-driven strategy. It details various marketing concepts such as the Production, Product, Selling, Marketing, and Societal Marketing concepts, and highlights the steps for preparing an integrated marketing plan. Additionally, it discusses building customer relationships and adapting to the changing marketing landscape, including digital marketing and globalization.

Author

babasain4727

Language

EN