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Mastercard by Ashish Ranjan is a document available to read on EtoBox.

Mastercard is reviewing its global marketing strategy as its budget has declined in recent years. The CMO is considering new approaches like "Marketing 4.0" to leverage digital and social media. A recommendation is to renew a celebrity partnership which previously helped reach 50 million consumers in Asia. Shifting additional budgets to the priceless platform from traditional programs could gain confidence from banks and merchants due to past successes in engagement, spending, and transactions. With innovat

Author

Ashish Ranjan

Language

EN