About this Business, Management and Accounting article
Measuring dynamic effects of advertising: a case study in India by Baidya, Mehir; Maity, Bipasha; Ghose, Kamal is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Baidya, Mehir; Maity, Bipasha; Ghose, Kamal
- Publisher
- Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1755-4195)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)