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Promotion Policy in Marketing Strategies by ScribdTranslations is a document available to read on EtoBox.

What is Promotion Policy in Marketing Strategies about?

The document describes the marketing policies, in particular the promotion policy. Explains that promotion includes four main instruments: 1) sales promotion, 2) public relations, 3) advertising and 4) personal selling. It details the objectives and tools of each of these promotional instruments.

Author

ScribdTranslations

Language

EN