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Value Added Marketing Insights by Roberts Ogosu is a document available to read on EtoBox.

What is Value Added Marketing Insights about?

The document outlines assignments for a Post Graduate Diploma in Business Management course focused on value added marketing and strategic resource management. For the first assignment, students are asked to describe value added marketing with regards to tangible and intangible dimensions using examples from an organization, and examine how service and product augmentation can increase value. They must also evaluate key concepts of value added marketing in a 1000 word business report. Subsequent assignments

Author

Roberts Ogosu

Language

EN