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What is Understanding Nike SB about?

Nike is SB-ifying their iconic sneakers, a practice rooted in skateboarding history, as they aim to connect with the skate community. The SB Dunk Low Pro, launched in 2002, marked a significant shift for Nike SB, leading to the incorporation of skate-specific features in their footwear. This strategy of reappropriating existing models has allowed Nike to maintain relevance in both skate and sneaker culture.

Author

camena.guerrap

Language

EN