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What is Impact of Deceptive Advertising On Consumer Buying Behavior about?

This study examines the impact of deceptive advertising on consumer buying behavior. A questionnaire was distributed to collect data, with a 92% response rate. The analysis shows that most studies have found no relationship between deceptive advertising and consumer buying behavior - deceptive advertising does not seem to impact whether or not consumers purchase a product. However, the review found few studies and more research is needed to better understand the relationship between deceptive advertising an

Author

shahab

Language

EN