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What is CRM Impact on Hospitality Employee Satisfaction about?

This study examines the impact of customer relationship management (CRM) practices on employee satisfaction levels in three Myanmar resorts with different star ratings. It aims to identify the CRM practices used at each resort and determine if these practices influence factors related to employee retention, such as job satisfaction, relationships with colleagues and supervisors, and work-life balance. The study collects primary data through employee questionnaires and secondary data from company profiles an

Author

Anthony Edward Htet

Language

EN