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What is Childhood and Consumer Culture about?

In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialization' of childhood. This book sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the US and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role

Author

David Buckingham; Vebjørg Tingstad

Publisher

Palgrave Macmillan UK : Imprint : Palgrave Macmillan

Published

2010

Language

EN

ISBN

9780230227835