Can I read Samsung Galaxy Fold: Omni-Channel Marketing Strategy on EtoBox?

Samsung Galaxy Fold: Omni-Channel Marketing Strategy by Nurul Hanifah Rahmadani is a document available to read on EtoBox.

What is Samsung Galaxy Fold: Omni-Channel Marketing Strategy about?

Samsung introduced the Galaxy Fold, its first foldable smartphone, in 2019. It has two display sizes that fold into each other, making it both a phone and tablet. Samsung used an integrated marketing approach including advertising the Galaxy Fold through various channels, demonstrating it in stores, and analyzing customer shopping behavior to understand the omni-channel experience. The target market is innovators looking for a world

Author

Nurul Hanifah Rahmadani

Language

EN