About this document
GCPL by tanya231 is a document available to read on EtoBox.
GCPL is considering diversifying into the cosmetics industry. The cosmetics market in India is growing at 15-20% annually and is expected to reach $1.4 billion by 2015. GCPL has strengths like a strong distribution network and expertise in R&D and manufacturing. The cosmetics industry presents opportunities due to untapped rural markets and rising incomes in India. However, GCPL may face threats from grey market competitors and has a limited existing product portfolio in cosmetics.
- Author
- tanya231
- Language
- EN