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Design-Driven Innovation Metamodel Insights by 904198450 is a document available to read on EtoBox.
The paper discusses design-driven innovation, a strategy used by design-intensive firms like Alessi and Artemide, which focuses on radically changing the emotional and symbolic meanings of products rather than being guided by user needs. It proposes a metamodel for understanding this innovation process, emphasizing the importance of external interpreters and sociocultural contexts in shaping product meanings. The study aims to fill a gap in innovation management literature by drawing parallels between desig
- Author
- 904198450
- Language
- EN