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What is Tissue Paper Market Trends in India about?

The tissue and toilet paper industry in India is growing due to increasing urbanization, organized retail, and awareness of hygiene. However, per capita consumption is still low compared to other countries. Major players include international brands like Kimberly-Clark and Kleenex, and national companies like Premier, Origami, and Pilot. Institutional purchases account for 50-60% of sales. Tissue paper is becoming more common in urban India, replacing handkerchiefs and finding uses in kitchens and hair salo

Author

Vinay Tanna

Language

EN