About this document
Strategic Brand Management Overview by wetnwild_nik is a document available to read on EtoBox.
This document provides a brief overview of the contents of the textbook "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" by Kevin Lane Keller. The textbook covers topics such as identifying and establishing brand positioning, planning and implementing brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brand equity. It includes 15 chapters organized into six parts, with each chapter providing an in-depth look at a different aspect of
- Author
- wetnwild_nik
- Language
- EN