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Can I read The IBM Way : Insights Into the World's Most Successful Marketing Organization on EtoBox?
The IBM Way : Insights Into the World's Most Successful Marketing Organization by Buck Rodgers, Robert L. Shook, F. G. Rodgers is a business book available to read on EtoBox.
What is The IBM Way : Insights Into the World's Most Successful Marketing Organization about?
An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture ( Publishers Weekly). IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies wan
Who reads The IBM Way : Insights Into the World's Most Successful Marketing Organization?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Buck Rodgers, Robert L. Shook, F. G. Rodgers
- Publisher
- HarperCollins e-books
- Published
- 2011
- Language
- EN
- ISBN
- 9780062032331
- Category
- business
- Subjects
- Business, Economics, Management
- Rating
- 3.38 / 5 (37 ratings)
- Updated
- 2026-03-14
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