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What is Sunsilk Shampoo Customer Preferences Analysis about?

This document analyzes customer preferences for Sunsilk shampoo in Dwarka, India. It conducted a survey of 50 customers to understand brand awareness, expectations, reasons for preference, price perceptions, and availability of Sunsilk. The majority of respondents had used Sunsilk and were aware of it through friends. Customers expected hair smoothening and prevention of hair fall. Their top reasons for preferring Sunsilk were its need satisfaction, fragrance, and price. Most felt Sunsilk

Author

Shruti Srivastava

Language

EN