About this document
Ethical AI Governance in Fashion Retail by bolacab956 is a document available to read on EtoBox.
This research proposal aims to design an organisational governance framework for ethical and accountable AI-driven content creation in omnichannel fashion retail. It addresses the ethical, organisational, and governance challenges posed by generative AI in marketing, aiming to ensure accountability, transparency, and creative integrity. The study employs a mixed-methods approach, combining qualitative insights and experimental validation to develop and test the proposed governance model.
- Author
- bolacab956
- Language
- EN