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About this Business, Management and Accounting article
Brand Externalities: A Taxonomy by Padela, Shoaib M. Farooq; Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Padela, Shoaib M. Farooq; Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra
- Publisher
- SAGE Publications (ISSN 0276-1467)
- Published
- 2020
- Field
- Business, Management and Accounting (Social Sciences)
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