Can I read Manage for Profit, Not for Market Share : a Guide to Greater Profits in Highly Contested Markets on EtoBox?

Manage for Profit, Not for Market Share : a Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, Frank Luby is a business book available to read on EtoBox.

What is Manage for Profit, Not for Market Share : a Guide to Greater Profits in Highly Contested Markets about?

A Contrarian Approach to Earning Profits in Mature Markets How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools manage

Who reads Manage for Profit, Not for Market Share : a Guide to Greater Profits in Highly Contested Markets?

Author

Hermann Simon, Frank F. Bilstein, Frank Luby

Publisher

Harvard Business Review Press

Published

2006

Language

EN

ISBN

9781591395263

Category

business

Subjects

Economics, Finance, Business

Rating

4.1 / 5 (29 ratings)

Updated

2026-03-14