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What is Customer Perception in Karimnagar Retail about?

This study investigates how sensory elements in organized retail stores in Karimnagar, Tamil Nadu, shape consumer perceptions and influence their purchasing behavior. Key atmospheric factors such as lighting, music, scent, and layout are analyzed for their impact on customer loyalty and satisfaction. The research aims to provide insights that can help retailers enhance the shopping experience and better meet consumer expectations in a competitive market.

Author

mastan7shaik

Language

EN