About this document
Services and Relationship Marketing Course by Archu001 is a document available to read on EtoBox.
This document outlines a course on Services and Relationship Marketing that is part of the Master of Business Administration program at Gujarat Technological University. The course aims to familiarize students with marketing services versus physical goods, challenges of managing service organizations, and strategies for modern service-focused businesses. It is divided into 4 modules over 36 sessions and covers topics such as the service marketing mix, customer behavior, capacity and demand management, servi
- Author
- Archu001
- Language
- EN