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AI by khaingkyawt09 is a document available to read on EtoBox.
What is AI about?
This study explores the impact of Artificial Intelligence (AI) on the sustainability of digital marketing practices through a systematic literature review. It highlights how AI enhances personalized customer experiences, optimizes advertising strategies, and contributes to sustainability initiatives, ultimately benefiting businesses and society. The findings indicate a significant increase in AI adoption among enterprises, suggesting that integrating AI into marketing can lead to more efficient and environm
- Author
- khaingkyawt09
- Language
- EN