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What is Unit 1 about?
Retailing involves selling goods and services directly to consumers, serving as a link between producers and customers. It encompasses various functions such as merchandising, marketing, store operations, and technology, all aimed at enhancing customer satisfaction and profitability. The retail environment is influenced by both internal factors, like store layout and customer service, and external factors, such as economic conditions and consumer behavior.
- Author
- kananhm1912
- Language
- EN