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What is Pizza Restaurant Marketing Mix Strategy about?

This activity focuses on developing a marketing strategy and mix for a new chain of Italian and pizza restaurants. Four potential strategies are outlined: offering unique pizzas using unusual ingredients; creating a fun dining experience that feels like an Italian cafe; providing very fast and convenient takeaway and delivery service; or becoming the discounters of pizza by competing mainly on price. Students are asked to choose the most effective strategy, develop an appropriate marketing mix to implement

Author

Vieyah Angela Vicente

Language

EN