About this document
FMCG Distribution Channels Explained by fati khan is a document available to read on EtoBox.
This document discusses distribution channels for fast-moving consumer goods (FMCG) companies. It defines distribution as the movement of goods from the producer to consumers. FMCG companies have two main types of distribution channels: direct distribution, where the company directly delivers goods to retailers, and indirect distribution, which involves intermediaries delivering goods to retailers. The document outlines three key objectives of FMCG distribution: brand availability, product quality, and effe
- Author
- fati khan
- Language
- EN