Can I read Digital Transformation Marketing in Tourism Industry on EtoBox?
Digital Transformation Marketing in Tourism Industry by Shanu Silva is a document available to read on EtoBox.
What is Digital Transformation Marketing in Tourism Industry about?
The document discusses the impact of digital transformation and marketing on the tourism industry, emphasizing the importance of technology in enhancing competitiveness and operational efficiency. It highlights the evolution of industrial revolutions leading to Industry 4.0, which integrates advanced technologies into production and marketing processes. The chapter also outlines the significance of digital marketing strategies in engaging with consumers through various digital channels, ultimately aiming to
- Author
- Shanu Silva
- Language
- EN