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Can I read In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) on EtoBox?
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) by John Gray Geer is a politics available to read on EtoBox.
What is In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) about?
Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. -- from publisher description.
Who reads In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- John Gray Geer
- Publisher
- Chicago: University of Chicago Press
- Published
- 2006
- Language
- EN
- ISBN
- 9780226284996
- Category
- politics
- Subjects
- History, Management, Science
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-25