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About this Business, Management and Accounting article
Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing by Mothersbaugh, David L. ;Huhmann, Bruce A. ;Franke, George R. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Mothersbaugh, David L. ;Huhmann, Bruce A. ;Franke, George R.
- Publisher
- University of Chicago Press; Oxford University Press; Oxford University Press (OUP) (ISSN 0093-5301)
- Published
- 2002
- Field
- Business, Management and Accounting (Social Sciences)
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