About this document

Aida 2019 1 by Thanh Hà Nguyễn is a document available to read on EtoBox.

This study explores the general awareness of young users regarding social networking advertisements (SNAs) through the AIDA model, which includes Attention, Interest, Desire, and Action stages. It analyzes the impact of gender and SNA-image on these stages, using a questionnaire with 738 participants, primarily university students. The findings aim to assist marketers in predicting the effectiveness of their advertising campaigns on social networking sites.

Author

Thanh Hà Nguyễn

Language

EN