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What is Marketing Management and Demand Analysis about?

The document discusses marketing management and forecasting demand. It outlines the marketing process as defining the problem, developing a research plan, collecting information, analyzing it, presenting findings, and making a decision. It also defines the potential market, available market, target market, and penetrated market in the context of measuring market demand. The potential market is those interested in an offer, the available is interested/able consumers, the target is the available market a comp

Author

usaf

Language

EN