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Can I read Profitable Customer Engagement : Concepts, Metrics, and Strategies on EtoBox?
Profitable Customer Engagement : Concepts, Metrics, and Strategies by V. Kumar is a nonfiction available to read on EtoBox.
What is Profitable Customer Engagement : Concepts, Metrics, and Strategies about?
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
Who reads Profitable Customer Engagement : Concepts, Metrics, and Strategies?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- V. Kumar
- Publisher
- SAGE Publications India Pvt. Ltd
- Published
- 2014
- Language
- EN
- ISBN
- 9788132118312
- Category
- nonfiction
- Subjects
- Management, Marketing, Business