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What is Data Collection Methods and Techniques about?

Module 4 covers data collection, including its meaning, types, and methods such as observations, surveys, and interviews. It discusses questionnaire design, qualitative techniques, secondary data sources, and measurement and scaling techniques, including various scales like nominal, ordinal, interval, and ratio. The module emphasizes the importance of data collection in research and decision-making, highlighting advantages and disadvantages of different methods and data types.

Author

Revanth Acharya

Language

EN