Opening book details…
Can I read Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries on EtoBox?
Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries by Kojo Kakra Twum; Andrews Agya Yalley; Kwamena Minta Nyarku; Masud Ibrahim; Godwyn Manful is a business book available to read on EtoBox.
What is Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries about?
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate soc
Who reads Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kojo Kakra Twum; Andrews Agya Yalley; Kwamena Minta Nyarku; Masud Ibrahim; Godwyn Manful
- Publisher
- Springer International Publishing : Imprint: Palgrave Macmillan
- Published
- 2022
- Language
- EN
- ISBN
- 9783030813376
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
More by Kojo Kakra Twum; Andrews Agya Yalley; Kwamena Minta Nyarku; Masud Ibrahim; Godwyn Manful
Similar books
- The Power of Point of Purchase Advertising : Marketing at Retail — Robert Liljenwall; Point of Purchase Advertising International (2004)
- The Point of Purchase Survey. — United States Bureau of the Census (1995)
- Sustaining Global Surveillance and Response to Emerging Zoonotic Diseases (Infectious Disease) — National Research Council; Division on Earth and Life Studies; Board on Agriculture and Natural Resources; Institute of Medicine; Board on Global Health; Committee on Achieving Sustainable Global Capacity for Surveillance and Response to Emerging Diseases of Zoonotic Origin; Peggy Tsai; Kimberly A. Scott; Mila C. González; Marguerite Pappaioanou; Gerald T. Keusch (2009)
- Point of Purchase Survey. Reinterview Questionnaire and Reconciliation Record. — United States
- Purchase of Newspaper Advertising ... Report [Minority Report and Separate Views] — United States. Congress. House. Committee on Ways and Means. (1944)
- Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology) — edited by Lynn R. Kahle & Chung-Hyun Kim (2006)