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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages (Haworth Marketing Resources) by William Winston, Jay P. Granat is a nonfiction available to read on EtoBox.

What is Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages (Haworth Marketing Resources) about?

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes

Who reads Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages (Haworth Marketing Resources)?

Author

William Winston, Jay P. Granat

Publisher

Routledge

Published

1994

Language

EN

ISBN

9781315863856

Category

nonfiction

Subjects

Psychology, Business, Marketing