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What is Diesel Brand Overview and Marketing Strategy about?

Diesel is an international brand known for denim and casual wear. It has several apparel lines including Diesel, 55DSL, and Diesel Kids. Diesel jeans range in price from $100-300. The brand markets through its website, magazines, and 300 mono-brand stores in over 80 countries. Diesel pioneered interactive marketing online in 1995. It faces competition from other denim brands but maintains exclusivity through selective distribution and European manufacturing. Opportunities include partnerships, new product l

Author

shubhu21

Language

EN